SWAY Hard Seltzer

Every element from font choice to texture works together to express the crisp, youthful essence of SWAY, inviting the viewer to feel its rhythm, embrace its flow, and enjoy a truly refreshing visual experience. I took on a self-set challenge to let just two fonts tell the whole story. Airone brought the raw, rebellious edge of the streets, while Built Titling grounded it with sharp geometry and confidence. Together, they became a dialogue between chaos and control , the kind of friction that makes design come alive.

Client

Self

Service

Product Development

Year

2025

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